I began with an extensive research phase, diving deep into Solana's existing brand guidelines, the blockchain education landscape, and current trends in edtech branding. I also conducted interviews with key stakeholders from Solana and potential SolanaU participants to understand their vision and expectations.
Drawing from my research, I developed multiple concept directions that explored different ways to merge Solana's technological prowess with academic tradition. I experimented with various color palettes, typography styles, and iconography that could represent both blockchain concepts and educational themes.